21 10 19 07:58:34

At Curious Thinkers 2021, we learned how to navigate customer-led digital innovation in a panel session led by Cuscal’s Chief Client Officer and Deputy CEO Bianca Bates with 86 400’s Travis Tyler, Square’s Samina Hussain Letch and Westpac’s Di Challenor.

The session explores how customer-led innovation is becoming a competitive battleground in every sector. Especially considering a survey by Accenture found that while 93% of enterprise-level executives think innovation is critical to their business, only 34% believe they had a well-defined customer-led innovation strategy in place.

So, what can you do to unlock the value of customer-led innovation? Hear from Travis, Di and Samina as they share their insights into building a customer-led culture from a global, local and start-up perspective.

Watch the video and discover what customers now expect, get a sense of what’s possible and learn how you can build a culture of digital innovation.

Panel session: ‘Navigating the competitive battleground of consumer-led digital innovation’ with Bianca Bates, Cuscal, Travis Tyler, 86 400, Samina Hussain-Letch, Square Australia, and Di Challenor, Westpac.