Improve customer loyalty
Customer acquisition and retention are an important part of any business. With our analytics and insights, we partner with you to help you make better decisions for customer growth, retention and performance.
Our own in-house developed switch channels the transactions of over 100 financial institutions from all over Australia. This gives us access to a unique data set which covers all geographic and demographic groups in Australia. We compare this with other data sources to give our clients a comprehensive look at their business and how it is faring against the competition.
Benchmarking, modelling and other more innovative reports
Our benchmark reports, which compare our clients’ customer base value, products and channels with their peer group and the wider industry, have been used by our clients for almost a decade.
We have also developed more innovative reports that look at member transaction performance across different merchant categories. For example comparing card vs digital payment methods, purchasing times of day and more complex reports which examine a multitude of different demographic data.
We have created accurate models to assist acquisition, retention, defection mitigation, cross-sell and relationship scoring, to help you manage your customer base effectively.